In today’s changing business environment, Automation OEMs and System Integrators continue to explore to create a strong differentiator for themselves in the marketplace.
The focus is to provide a balanced mix of product innovation on one end and a packaged product sustenance support on the other. Time-to-market expectations along with a continuous pressure on R&D budgets add to the complexity.
The industry is also in the middle of a wave of standardization that is partly driven by the business need for systems to interoperate and partly due to government regulations. There is also a continuously increasing requirement from the end customers towards adaption of products that offer enhanced safety and are green in nature.